The Think Local First Indie Biz Expo is a celebration of local businesses and their products and services. Local businesses from across Santa Cruz County are coming together to promote the many benefits of shopping, buying and thinking local. There will be many booths put on by Think Local First Members showcasing a wide variety of goods and services.

Free Swag

Live KSCO Broadcast

Beer Garden

Meet businesses

Generate Leads

Expand your customer base

All local! All independent! All for you!

Located in the heart of downtown Santa Cruz, the Santa Cruz Civic Auditorium has served as a gathering place for more than 75 years.

Parking & Visitor Information